According to Statistia, 66.4% of all emails sent are spam emails. This is why email service providers (ESPs) play it safe and tag many genuine emails, including yours, as spam.
As an email marketer you jump through hoops to make sure your mass emails are of the highest quality. After all the effort of growing your email list, planning an email campaign, and writing excellent copy, the last thing you’d want is for your emails to hit the spam folder. The easiest way to ensure your emails reach your prospects’ inbox is to use email whitelabeling.
Whitelabeling is a great way to tell your ESP that your emails are legit, and they’re coming from you because they have your unique identifiers.
There are 3 ways you can whitelabel your emails:
- 1 Domain Whitelabeling: MassMailer generates custom Domain Keys Identified Mail (DKIM) and Sender Policy Framework (SPF) records for every email you send. This gets rid of the ‘Sent via MassMailer tag on your emails.
- 2 Email Link Whitelabeling: All click-tracked links in your emails will only show your domain, not MassMailer’s.
- 3IP Whitelabeling: If you send emails from multiple domains, it’s good practice to whitelabel each domain’s IP. This helps build trust with ESPs.
Ideally, you’d want a dedicated IP address for sending all your mass emails, but that is an expensive option. The next best alternative is email whitelabeling, which is what MassMailer offers.