Build an Automated Email Campaign within Salesforce using MassMailer

As a customer, what kind of mails do you like to receive? Boring, impersonal ones, with random updates of products that you do not even use OR well-designed ones, with updates which you actually look forward to? Look through your inbox and you will know!

When you have a CRM tool like Salesforce at your disposal with tonnes of valuable information about your customers, why not use it to build a more streamlined and effective email marketing program? (more…)