Campaign Monitor vs MassMailer – Which is the better mass email tool for Salesforce?
In our previous posts on MassMailer, we did extensive comparisions with all of the top email marketing solutions for Salesforce. In this post, we do a comparison between MassMailer and another capable email marketing tool, Campaign Monitor. We focus more on their ability to send out mass email campaigns from within Salesforce.
Let’s get started with a detailed comparison table:
Features |
MassMailer |
Campaign Monitor |
 |
 |
|
| Supported Salesforce Edition | Enterprise, Unlimited, Developer, Performance | Professional, Enterprise, Unlimited, Developer, Performance |
| Campaign Support | Yes | Yes |
| Mass Email Wizard (Mass Emails) | Yes (User, lead, contact) | No |
| Rich Text Editor | Rich text editor provided by Salesforce | Includes Rich text editor with templates and styling options |
| Templates and Images for creating emails | No | Yes |
| Use Standard Salesforce Template | Yes | No |
| Ability to Save Template in Salesforce | Yes | No |
| Mass Email Send Now | Yes | Yes |
| Comparision With other Mass Emails Sent | Yes | No |
| Mass Email Schedule | Yes | Yes |
| Schedule One Off (Single Email) | Yes (account, lead, contact) | No |
| Sender Option | Write your own, Record Owner, Loggedin User, Global Sender | Write your own |
| Merge Fields Support. E.g, {contact.firstname} | Yes | Yes, after mapping all Salesforce fields with Campaign monitor fields |
| Mass Stay in Touch | Yes | No |
| SMTP Server | Sendgrid | Campaign Monitor |
| Statistics (Tracking clicks , responses from users) | Yes | Yes |
| Statistics update at runtime in salesforce | Yes | Yes |
| Dashboard and reports | Both | Both |
| Reason for every email event e.g, bounced | Yes | Yes |
| Log email activity history | Yes | Yes |
| Social Sharing(Facebook Twitter) | No | Yes |
| Viewed on Social Media(Facebook Twitter) | No | No |
| Ease of use | Simple (Similar to Salesforce interface) | Somewhat complex (Need to maintain subscriber list and custom Campaign Monitor fields in Salesforce) |
In this comparison table, we see that both tools support a wide range of Salesforce editions, and both support Salesforce Campaigns. However, once you start to create your email, they start to differ. MassMailer has a wizard style campaign creator which makes it easier to use than Campaign Monitor.
Campaign Monitor has an edge with its own rich text editor complete with templates, and more styling options. MassMailer uses Salesforce’s rich text editor, which does the job, but isn’t as refined. However, for saving templates, MassMailer is more convenient, allowing you to save templates within Salesforce.
When your email creative is ready, you need more options to send it out. Here, MassMailer is the clear winner. It allows you to compare your email with other mass emails sent, so you can better gauge performance. With MassMailer you can schedule one-off emails, have more options for the ‘Sender’ field, and can more easily merge fields than with Campaign Monitor.
One vital feature that Campaign Monitor lacks is Mass stay-in-touch. This is a way to keep your lists up-to-date by requesting users to update their contact details if its changed recently.
When it comes to reporting, both are evenly matched, showing real-time stats in Salesforce, allowing you to view both reports and dashboards, and giving you detailed information about how your campaigns performed.
Though not the most important feature, seeing how your campaigns were shared on social media may in some scenarios, and Campaign Monitor supports this feature.
Finally, when it comes to ease of use, MassMailer trumps Campaign Monitor because of its Salesforce-native user experience. It is more deeply embedded into Salesforce, and if your team is heavily invested in Salesforce, you’d want your mass emailing tool to offer a similar experience, and this is what MassMailer brings. Campaign Monitor needs configuration to match its fields with Salesforce, and can take some getting used to for Salesforce users.
In conclusion, Campaign Monitor has the better email editor, and some social monitoring. And MassMailer has more options to customize the way you send emails out, supports mass stay-in-touch, and has a Salesforce-like user experience. We believe that MassMailer stands out as the better tool when it comes to mass emailing for Salesforce.